
In this episode Annie says something that is essentially a profoundly spiritual diagnosis of our culture:
"Our primary identity has become that of being consumers...The primary way our value is measured is by how much we [...] consume."
This is a staggering statement, and frankly the fact that we aren't outraged by it is an indication of the extent to which we've been pacified into oblivion by the marketing machinery of popular culture.
In fact, if we are in a spiritual crisis in this country, as some believe, then in my opinion much of that crisis can be traced back to the fact that fundamentally we aren't regarded as people. Our identity is not in who we are but in what we do.
By contrast, ancient Christian tradition teaches that people are to be afforded tremendous worth, and therefore tremendous respect, because we are the image, or reflection, of God. That's supposed to be our identity. We are amazing creatures with astonishing potential (for good and evil) who are inherently worth more that any thing, idea, or task. This is supposed to be a inexhaustible source of human dignity.
But if what Annie says is true then we aren't the image of God anymore in our culture, we are the image of profit instead. We're all clients, customers, and consumers. We're shoppers and thieves, employed and unemployed, capitalists and workers. Think about that. These aren't designations of being, they're designations of utility. We aren't persons whose inherent worth is determined by our existence, we're units of production and consumption, afforded more or less worth based on how much we produce and consume.
How does this affect us? How does it affect our sense of spiritual identity when we're constantly told we aren't inherently beautiful, worthy, or complete unless we produce lots of profit and buy lots of goods? How does it affect poorer people who may never have the training, talent, or opportunity to accomplish the kind of "success" such a culture defines? How does it affect the wealthy who achieve that success, yet find emptiness?
These are my questions today. Watch the episode below and share your thoughts.
“....the fact that we
“....the fact that we aren't outraged by it is an indication of the extent to which we've been pacified into oblivion by the marketing machinery of popular culture.”
Who says we aren't outraged? It's just with the fact of the matter being that there's nothing much we can do about most things in that area, we just end up with a sense of acceptance along with our outrage and disgust. At least, that's MY take.
“How does it affect our sense of spiritual identity when we're constantly told we aren't inherently beautiful, worthy, or complete unless we produce lots of profit and buy lots of goods?”
Well, it could lead us into a spiritual identity crisis. I know some strong spiritual people who have not exactly felt that they needed to dress a certain way or necessarily LOOK a certain way with fashion in order to have worth BUT I have known the same people – including myself – who have felt much lower on the totem pole when we haven't accomplished certain goals (education, careers, promotions, strong relationships....) or when we haven't come to own better things (better house, stronger furniture....). Sometimes, those feelings are justified in a large way for they are telling us something in us needs changing – in a HEALTHY manner within ourselves. BUT, there are MANY times when we ARE too busy looking around us at others and comparing our “lack” of accomplishments and material ownership to their accomplishments and material ownership. Which in its' own is a very dangerous thing.
Oh and BTW....I know you wish for us not to get political on this but Annie rubbed me the wrong way. All though I'm not yelling at you – I'm going to let it out here. I love her biased comment on the president when she was talking about what he “said” after 911 that Bush....
"could have suggested any number of appropriate things. To grieve, to pray, to hope. No! He said to SHOP!"
Well, I hate to correct her – *cough* - “oversight” but although I don't like everything – and most of the time - the majority of what most politicians do and say (including the pres.)....I DO believe in giving credit where credit is due (no matter HOW much it pains me to do so at times). And so that comment she made didn't sound quite right to me. It isn't. what he said after 911 was:
“Tonight, I ask for your prayers for all those who grieve, for the children whose worlds have been shattered, for all whose sense of safety and security has been threatened. And I pray they will be comforted by a power greater than any of us, spoken through the ages in Psalm 23: "Even though I walk through the valley of the shadow of death, I fear no evil, for You are with me."
Interesting thing was that all I had to do was google it and I found it in quite a few places....hmmm....Annie must not have access to google – yeah – that MUST be it.:-/
It's true that he and other politicians of *all* parties asked and encouraged us to shop in order to feed the economy but that was not only to continue to HELP the economy BUT to send a message to those monsters who tried to destroy us in many ways (only ONE of which was through our economy) by saying, “Ok, you knocked the wind out of us. You even knocked some of us back and some of us down. But we're getting right back up and and we're going to keep walking and we're going to keep functioning.”.
Well, that's MO. Sorry, but I had to get that out of my system.:-) (Maybe I'll actually send Annie that email I wrote to her....but something tells me I'll only be waisting my time.).
Julie w
That's true Julie
That's true Julie, and I certainly wish Annie's film wasn't such an obvious piece of liberal propaganda at times, but frankly that doesn't mean the main thesis of the presentation is wrong.
Also, it could be argued that Bush's main message was really about shopping as an American response, that "prayer" was an opening token, while shopping was the clear mandate. Moreover, the fact that shopping made it into the address at all is telling in my opinion.
Regards,
Jason Coker
Twoshirts.org Team
I'm feeling stuffed
I think most of us, including myself, don't feel that we get our worth from the stuff we have and that is because we justify our stuff when we look around and see all the rich people who have so much more. I convince myself that I don't have too much stuff because of all the stuff I don't or can't go out and get. My eyes got opened recently when I delivered meals-on-wheels for the first time and saw a whole different part of Columbus. To them I am the rich. I have never felt I got my identity from the stuff I have but I am not sure how I would feel about myself if I didn't have it. I am not sure if our society of consumerism can be fixed. We are all about to receive our government rebate that they hope we will spend to stimulate the economy. If we all stopped buying so much stuff what would happen? If nobody bought a new car for a couple years the entire auto industry and all the stuff that goes with it wouldn't exist. Will be interesting to see what she offers as a conclusion. I guess I can only control what I do with what I have.
Tom said
"If we all stopped buying so much stuff what would happen? If nobody bought a new car for a couple years the entire auto industry and all the stuff that goes with it wouldn't exist."
Great point Tom. You're the second person to bring up this point in the overall discussion, and I think it's a very serious question, not so much because I think American consumers with ever actually stop shopping (voluntarily and significantly), but because I think our economy largely exists as a retail bubble that cannot be indefinitely sustained.
When that bubble bursts, what will replace disposable goods and services as the staple of our fiscal health?
Regards,
Jason Coker
Twoshirts.org Team
"but frankly that doesn't
"but frankly that doesn't mean the main thesis of the presentation is wrong."
Oh, absolutely. I completely agree.
"Also, it could be argued that Bush's main message was really about shopping as an American response, that "prayer" was an opening token, while shopping was the clear mandate. Moreover, the fact that shopping made it into the address at all is telling in my opinion."
Well, if someone *does* argue it....I don't think it's a very good one. But to each his own.:-) The *only* thing I read that remotely came close to him "telling" us to go shop was:
"Federal agencies in Washington which had to be evacuated today are reopening for essential personnel tonight, and will be open for business tomorrow. Our financial institutions remain strong, and the American economy will be open for business, as well."
However, I'm sorry because I'm REALLY not trying to make this political but I wonder how consistant she would have been with that particular statement if it were *Clinton* who made that speach and NOT Bush. Would the accusation have been the same? I don't think so personally. And I would bet money I don't even HAVE on that one! LOL!
Julie
"If we all stopped buying so
"If we all stopped buying so much stuff what would happen? If nobody bought a new car for a couple years the entire auto industry and all the stuff that goes with it wouldn't exist."
Great point Tom. You're the second person to bring up this point in the overall discussion, and I think it's a very serious question, not so much because I think American consumers with ever actually stop shopping (voluntarily and significantly), but because I think our economy largely exists as a retail bubble that cannot be indefinitely sustained.
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Both of those are good comments. And as far as that bubble goes, Jason....Hold on to something sturdy because I believe if I doesn't slowly start springing a leak soon (like it seems to have been), it's just going to burst REAL soon with a force so hard that will unfortunatley hit such a measurment on the rector scale that would be even surprising to you Californias who are *used* to the ground shaking every now and then. Then again (as Glenn Beck would say), I'm not economic expert....but I *am* a thinker!
Actually, I think another point to bring up is something Annie already mentioned (that Jeff and I have been saying to certain degrees for years). She mentioned something about how everything is made to only last a certain amount of time and then it just no good (no matter HOW many times you may perform "surgery" on it....and believe me....I've TRIED). So therefore it puts you in a position to HAVE to buy another "one" (whatever it is). I personally can't wait to get our check back from the government. It is MY money anyway - not theirs and unfortunately because of the fact that manufacturers care more about *quantity* and less about *quality* that's one of the main reasons we're in this position.
Houses are a PERFECT example of quantity over quality. And our siding (or lack of *pieces* of siding thereof) shows that point clearly. I would LOVE to not have to replace it! It's not my personal favorite *choice* of siding that I would have chosen....but it covers the house (well - at least it DID until those cursed winter wind storms came through and "redecorated" our house).:-) There are a lot of people in our shoes as well. Because of the fact companies are too buisy throwing these goods out to consumers like there's no tomorrow - and as LONG as this trend keeps going, there's going to be a lot more people in Jeff's and mine shoes that will be doing the same thing. No matter WHAT good it is.
Julie